We provide opportunities to our community members to be active participants on the website of their favourite artist. We provide actively moderated discussion boards where people can connect and discuss the topics that are important to them. We seek content submissions from the "people in the know" in the form of album and concert reviews, photos, historical information and the memories that have built their bond with the artist. We create teams of volunteers that work towards long term development of the site and its community. Encouraging the community to participate improves the site's content footprint while strengthening the relationship between the member and the site staff.
In the same way that we encourage members to contribute to the site, we enable the artist to engage directly with their online community. Whether it be contributing to regularly written or photographic blogs, live discussion board chats or video messages, artists have the option to use their officialCOMMUNITY website to express themselves and further their connection with their audience.