Artists
James Taylor
Case Study

The Challenge
The challenge presented was to build a more robust web presence to handle pre-sale ticketing, and expand capabilities ahead of James Taylor’s tour.
The Solution
With a strong understanding of how to best expand James Taylor’s website and digital presence, we built a new site that offers visitors “Best Seats” pre-sale ticketing, retail and merchandising, membership access to VIP opportunities and established JamesTaylor.com as the respected and reliable online destination.

Brand Management
Designed, developed, and launched a new web presence.
OC continues to develop and release new merchandise.
Music & Bundles
OC’s Tour Bundle contributed to James Taylor his first No. 1 Billboard Album.
Bundle & Tickets have sold 130,000 units for the last two albums.
Online Retail
Sold 7k Sweet Baby James Pop-Up books
George Michael
Testimonial
“What more can I say about Official Community, a true rock-solid partner with a high-touch approach to campaigns that span the globe.
They are always available! No matter the time zone or urgency this team is reliable, trustworthy, and delivers on every promise they make without overcommitting. Their deep industry knowledge and collaborative spirit allow them to seamlessly navigate the needs of management, agents, labels, promoters, creatives, and, most importantly, the Artist.
They’ve built a world-class pre-sale ticketing program, expertly serving a passionate, global fanbase of a true legend. Beyond just service, they bring an openness to innovation, embracing new and creative projects that elevate the artist’s brand.
Thanks to them, George’s official website transformed into a profitable direct-to-fan business, creating a deeper, more meaningful connection between my artist and his fans. More than just a service provider, they are a trusted partner and friend—the glue that brings the Artist and their audience closer together.”
Nick Lippman,
Partner
