CASE STUDY: Mark Knopfler

Challenge:
In 2005, the challenge was to grow a substantial, sustainable and profitable web presence for an existing site that had no traffic, no recognition and consisted of only a few static pages.

Solution:
From an initial site build that was intended to sell tickets for the Kill To Get Crimson tour in 2008, we have expanded and built a robust digital presence that includes Retail and Bundle options, exclusive live recordings, first access to tickets along with many more incremental enhancements.

Results:
By successfully growing and expanding the artists online footprint, we have made MarkKnopfler.com the understood and reliable place to go for anything artist-related.

As a result of the ongoing relationship and its successes, direct introductions have been made and working relationships have been established with Bob Dylan, Paul Simon and Amici Forever.