CASE STUDY: George Michael
Challenge:
The challenge for George Michael was to design, develop and launch a new web presence that coincided with each artist release.
Solution:
Develop a web presence with revision and change in mind. With each release, GeorgeMichael.com was redesigned as a direct creative reflection of each album released.
Results:
The results of this approach to our partnership with George Michael ensured in a consistent, engaged and evolving web presence that ensured the artist site was recognized as the vital source for news, information, ticketing, and merchandise.