Results: MarkKnopfler.com
Brand Management
Acquired DireStraits.com from a squatter through the WIPO process
Built the site and sold tickets to the Kill To Get Crimson tour
Grew mailing list from non-existent to 110,000 active
Dire Straits Community to launch in early 2022
Music & Bundles
The 2019 tour cycle saw MarkKnopfler.com gross $7.5M
~72,000 units between bundle and retail sales
Event Ticketing
The 2019 tour cycle saw MarkKnopfler.com gross $7.5M
Sold 72,000 units between bundle and retail sales
Sold about 35k tickets through a scalper resistant system to the DTRW tour
Online Retail
Developed a robust merchandise catalogue
~$250k in sales during a global pandemic year
Launched mini-guitars/digital box sets
Created Vintage Concert Poster Series
Produced live concert recordings